Easily understand your business's profitability. Enter your product costs and sales details to get instant, accurate results for your online store.
Click 'Generate Result' to see your profit analysis here.
Welcome to your command center for eCommerce profitability. This guide will walk you through each input, explaining how it contributes to the overall financial health of your business. By accurately filling out these fields, you'll unlock a comprehensive analysis that transforms raw data into a powerful strategic advantage.
This initial section focuses on the fundamental economics of your product per unit. These figures determine your top-line revenue and the direct costs associated with each sale.
Next, we'll look at the broader, recurring costs of running your business. These fixed costs are crucial for determining your true net profit.
Once you click 'Generate Result,' the calculator translates your inputs into actionable business intelligence. Here’s what each metric means for you:
Gross Profit is your revenue minus the direct costs of selling a product (Cost of Goods). Net Profit is what remains after you subtract ALL your expenses, including fixed monthly costs like advertising, software, and salaries, from your revenue. This calculator shows you both to provide a complete financial picture.
The Break-even Units metric is your survival number. It tells you the minimum number of units you must sell in a month just to cover all your costs and not lose money. Any sale above this number is pure profit. It is an essential target for setting sales goals and understanding your operational baseline.
While this varies greatly by niche, a general benchmark for a healthy net profit margin in eCommerce is between 10% and 20%. A margin below 10% might indicate that your prices are too low or costs are too high. A margin above 20% is considered excellent. Use this calculator to see where you stand and identify areas for improvement.
ROAS measures the total revenue generated for every dollar spent on advertising. It directly evaluates the effectiveness of your marketing campaigns. A ROAS of 4x ($4 earned for every $1 spent) is often seen as a good benchmark. Knowing your ROAS helps you allocate your marketing budget to the most profitable channels.
Absolutely. All calculations are performed directly in your browser using JavaScript. We do not have a server, and we do not see, store, or share any of the financial data you enter into the calculator. Your business's information is 100% private and secure.